Privacy Policy

Effective Date: 1st June 2025

Welcome to Makeuup.pk, your trusted beauty destination in Pakistan. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with applicable laws of Pakistan, including the Prevention of Electronic Crimes Act (PECA) 2016, and the Draft Personal Data Protection Bill.

1. Introduction

Your privacy matters to us. This policy outlines how Makeuup.pk collects, uses, shares, and secures your personal data when you visit our website, make purchases, or interact with us online.

2. What Information We Collect

We may collect the following types of personal information:

  • Identification Data: Name, phone number, email address, billing and shipping addresses.

  • Transactional Data: Order history, payment details (processed securely via third-party platforms like JazzCash, EasyPaisa, or Bank Transfers).

  • Technical Data: IP address, browser type, operating system, referring URLs, device information.

  • Communication Data: Customer service messages via WhatsApp, email, or live chat.

3. Legal Basis for Processing (under Pakistani Law)

We process your data based on:

  • Consent: When you sign up, place orders, or opt into marketing.

  • Contractual Necessity: To fulfill orders and provide services.

  • Legal Obligation: When required to comply with taxation or anti-fraud regulations.

  • Legitimate Interest: To improve our platform, secure transactions, and ensure customer satisfaction.

4. How We Use Your Information

Your data may be used to:

  • Process and deliver orders

  • Manage payments and refunds

  • Provide customer support

  • Send you order updates or promotions (with your consent)

  • Improve our website and product offerings

We do not use your personal information for any purpose beyond those stated above without your explicit consent.

5. Sharing & Disclosure

We do not sell or rent your personal data. We may share your information with:

  • Third-party logistics providers (e.g., courier companies for delivery)

  • Payment processors

  • IT service providers and website platforms

  • Government or legal bodies, when required by law or judicial orders under PECA

All third parties are contractually obligated to handle your data securely and in compliance with Pakistan’s privacy regulations.

6. Data Retention

Your data will be retained as follows:

  • While your account remains active

  • For as long as required by tax, accounting, and legal regulations (usually up to 7 years)

  • Until you request deletion, unless legally restricted

7. Your Rights Under Pakistani Law

You have the right to:

  • Request access to your personal information

  • Correct or update inaccurate data

  • Request deletion or restriction of your data

  • Withdraw consent for marketing communications

  • File complaints with data protection authorities once the Personal Data Protection Bill is enacted

To exercise your rights, email us at: info@makeuup.pk

8. Data Security Measures

We take data protection seriously and implement:

  • SSL encryption across the site

  • Secure hosting servers

  • Access control to sensitive data

  • Anti-malware monitoring and firewalls

We comply with PECA 2016 to prevent unauthorized access, data leaks, and cyber threats.

9. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from minors. If we discover such data, it will be deleted immediately.

10. Cookies & Tracking Technologies

We use cookies to:

  • Maintain user sessions

  • Store cart and browsing preferences

  • Analyze site traffic via tools like Google Analytics

You can disable cookies via your browser settings, though some features may be affected.

11. Cross-Border Data Transfers

Although our operations are based in Pakistan, we may use global service providers for hosting and analytics. In such cases, data is transferred securely in line with global data protection standards.

12. Changes to This Policy

We may update this policy to reflect changes in the law or service. Updates will be posted here with a new effective date. We encourage you to review it regularly.

13. Contact Us

For any privacy-related concerns, please contact:

Makeuup.pk
📧 Email: info@makeuup.pk
📞 WhatsApp: +92 346 7010871

 

We’re committed to handling your data with transparency, dignity, and respect.

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